Sega
When you think of games that you play at a video arcade, chances are good that the early games were invented, manufactured, and distributed by the Sega Corporation. The company was also responsible for the instant photo booths that were so popular in the mid to late 1950’s and even today. One of the most popular of arcade games manufactured by Sega was the submarine-simulator game called “Periscope”. The game was invented in 1965 and became a smash hit worldwide. In later years, they would become known for producing Frogger and Zaxxon – two very popular arcade games as well. Through the years, the company would sell its arcade business off to the Bally Corporation as they began to become interested in other markets – most notably, the video game market. In 1986, they began development and a new division of Sega was born. The first video game console released by Sega was the Sega Genesis. Trying to make its mark in the highly competitive video game industry, Sega made the decision to launch a direct anti-Nintendo campaign with slogans like “You can’t do this on Nintendo” and “Genesis does what Nintendo Can’t”. However, Nintendo retaliated by releasing the Super Nintendo which was far superior to the Genesis and Sega was forced to stop this campaign. Sega re-branded itself with a new mascot called Sonic the Hedgehog and implied that Sonic, with his attitude-focus and fluid game play was cooler than Nintendo’s Mario of the Mario Brothers games which was their mascot. That shift led to wider success for the Genesis and would eventually propel Sega to control 65 percent of the video game market in North America. That control, however, was short-lived as Sega eventually saw their market share plummet to 35 percent in 1994 when Nintendo released key franchise titles for the Super Nintendo such as Donkey Kong Country and Super Meteoroid. Bad public reaction in Sega’s eventual business decisions when releasing poorly sold add-on features to the console such as the Sega 32X and the Sega CD also contributed to this loss of market share. In 1995, Sega released the Sega Saturn with Virtua Fighter which utilized a 32 bit processor and preceded both the Play Station and the Nintendo 64. However, poor sales led to the console being abandoned within three years. This was the beginning of a long decline in popularity for Sega. In one last-ditch effort for Sega to redeem itself from overwhelming debt and unpopularity, the Sega Dreamcast was launched in 1999. The Dreamcast, at the time, became the fastest-selling video game console until Sony released Play Station 2 in 2000. Although Dreamcast had a successful release, it failed to gather a foothold in the market and the release of the PS2 sealed the fate of the Dreamcast. In 2001, Sega discontinued the Dreamcast and ended its run as a video game hardware manufacturer. They do, however, also continue with the video arcade games as well other diverse ventures and remain in business as Sega Corporation. There were some hunting games developed for Sega, and since there are still some Genesis and Dream Weaver consoles still out there being played, you might want to know about a few of these games as they can still be purchased. Genesis Bass Masters Pro Bass Masters Tournament Bass Masters Classic King Salmon Dreamcast Sega Bass Fishing Striker Pro 2000 |
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